Why You Should Use Press Releases to be a Trusted Authority in Your Field
In my previous posts in the Trusted Expert series (Being a Trusted Expert with Blogs), Ive mentioned the importance of press releases and how they can help you become a trusted Expert. Well, today Im going to speak about them some more. Thats how important press releases are to you and your business. If you havent been utilising them yet, you must start. Now.
Press releases have a two-fold purpose : they give you the opportunity to reach your buyers immediately with stories about you and your business, and theyare fantastic for improving your standing wit h the search engines.
The very first thing you need to do is add a PR release / latest reports page to your site. This will be where you put all the press releases after you send them out. Not only does it give your clients an opportunity to find all the latest information about your company, but it also indexes like mad and the search engines love it. Just make sure that you keep updating it regularly it wont look good if the most recent stories on your site is more than six months old.
A lot of people donot send out press releases because they dont believe they have anything to comment about. These are some simple ideas that anyone can use to base their press releases on :
script type="text/javascript">- You’re sponsoring something or donating something
- You’ve written some Trusted Expert content
- You’re targeting a new segment.
- You’ve found a new use for your product
when you know what to write about, you must start thinking about how youre going to pen your press release. When press releases were only written for the standard press, all you had to fret about was making it engaging enough to be featured. Now you still have to try and please the reports outlets, but you also need to make sure that your press release resonates with your buyer personas. One of the best ways to do that by including a special offer that appeals in particular to your personas and will force them to do something, whether thats going to your site, signing up for a newsletter, or buying a product.
So, to sum up, heres what you need to do to get started using press releases to make you a trustworthy Expert :
* Add a public relations release / latest stories page to your site.
* Come up with acatalogue of reasons to draft a press release.
* figure out what offer youre going to use to compel your buyers to do something.
In the next post in the series, well go over the more technical details of aweb press release, like keyword targeting and density, improving the press release for search, and the social media release.
learn the way to Start Making Money Online Blogging Today.
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