The More Advanced Side of Using PR the More Technical Stuff
OK, so now you know from my prior post that youhave to write press releases to become a trusted Expert. You know that theyare good for business, your blog, or whatever it is that you’re trying to do. But how exactly do you go about it? And in this post, I’m not speaking about the content, since I covered that in the last post. Here’s the things you want to work out to get your post seen by the right folks :
How you are going to distribute the press release. There are many options out there. First off , you want to decide your most important distribution. There are plenty of press release distribution services out there, both paid and free. While you have to pay money for the paid service ( duh ), the top paid services have a much wider and larger distribution. ( It’s actually a case of getting what you pay for. ) if you’re truly strapped for money, stick with the free one, getting your message out to some folks beats none. Here are some PR distribution services :
- http://www.prlog.com
- http://www.businesswire.com
- http://www.prnewswire.com
- http://www.prweb.com (my favorite)
- http://www.primenewswire.com
- http://www.marketwire.com
You must also make sure to always simultaneously publish your press releases to your internet press room / latest stories area of your internet site, which I am sure you all built after my last post, right?
script type="text/javascript">2. What keywords you are going to target. You want to treat your press release just like any other kind of content that you put on your site. And all of your content desires to keep in mind those keywords that will resonate with your buyer personas.
3. What links youare going to include. At the least you must include a link to the area of your internet site that the release is talking about. Ideally, any time you mention something about your company, you should be including a link. Talking about the company history, or if you’re the company, information about you? Then link to the About Us / Bio page. Remember, you would like to make it easy for your buyers / readers to find you.
4. The social media you are going to employ. Using social media tags will make your press releases easier to find, and they also give you the opportunity to reach new buyers / readers in the explicit niche that you’re looking to target. The massive ones are Technorati, del.icio.us, and DIGG, but there are plenty of more . If youare not sure how to go about using social media tags, Todd Defren at SHIFT Communications has a social media press release template that they have made available for free ; you can find it at http://www.pr-squared.com.
And remember to mention your news on your Twitter and Facebook as well , but those Social Media tools and the way to use them to become a Trusted Expert deserve a post all their own.
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