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You may not realize it, but the things that will make you a trusted Expert will also help you with your SEO

That will improve your natural ranking with Google

that may help people searching for your product or service find you in the top of the search rankings

Which makes them think of you as a Trusted Expert!

See how that works?

if you’d like to be a trustworthy Expert ( and of course you do ) you have to be all over SEO. Thats because folk inherently trust natural search results more than pay per click ads when they do a search.

Why?

It doesn’t matter what the logical truth is, its the abdominal emotional reaction ( I’m such a genius for realizing that big word ) that counts, and gets people to do something. So, if you would like to be considered a trustworthy Expert in a certain niche, then you need to rank well in your target keywords.

You may expect this post to be full of SEO tricks and tips, but what you dont realize is that youve already been doing a lot already to boost your SEO, if youve been doing everything that Ive advised to become a Trusted Expert ( and you have been doing those things, havent you cause here is the previous post in the series if you missed it Press Releases the More Technical Stuff

- Your blog. Google and the other search engines loves them some blogs. Each time you post, you improve your credibility and your standing with Google. Blogs are also a good way to target new keywords a good blog post with the correct keyword density ( 2-5% ) can bring you in a large amount of new people if centered in the correct way.

- your internet press room. Again, Google loves anything that provides fresh content, and youre going to be posting every single press release you send out ( and again, you are sending press releases out now, right? ) This is especially crucial because the online press release services only keep your promotional releases indexed for a short time. Anyone searching on the terms you used in those press releases after that time will be directed to your online press room / latest reports area. And if you dont have an area for your press releases, then theyll end upat somebody elses websites.

beyond your Trusted Expert content, there are a loads of basic technical things you have to be doing to boost your SEO.

• Have a Google friendly site map and submit it to the google webmaster tools.
• Use your alt tags and add your primary keyword to one of them (most important is to describe the image but when possible add a keyword to one of them)
• Check for broken links and images (Google hates errors)
• Make sure no two titles and descriptions on your site are the same (Google often deems this as duplicate content, even though the pages might be completely different)
• Add your primary keyword phrase to your title, description & keyword tags (only one time in each)
• Have your main keyword in an h1 tag (only once)
• Link to related high authority resources (Google likes seeing you offering visitors relevant info and linking to high authority sites)
• Use a robots.txt file.
• Internally link to your main pages with the keyword anchor text you want to rank for (internal linking is very important and often overlooked)

There are a lot of other tips to boost your SEO, but this is a handy place to start. Like a lot of things about being a trusted Expert, it all comes back to the content. Properly targeted content not only brands you as a Trusted Expert, but it also improves your SEO and makes it easier for people to find you, which helps them to see you as a trusted Expert.

Funny how reciprocal that is well I believe so anyway sort of.

find out more about changing into a trusted expert and how you can Make Money Online.